The Realm

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Disguise: Itak sa Puso ni Mang Juan

Delotavo’s interesting visual artwork reflects on the negative effects the Coca-Cola Company has brought about to a Third World country, the Philippines. Antipas Delotavo is a social realist who only considers things as they are and whose works reveal much about exploited workers. The painting shows the response of Mang Juan, a typical Filipino worker, to the upsurge of foreign colonialism and the aggressive injection of Western influence. Itak sa Puso ni Mang Juan is a feedback on the negative impacts of globalization or commercialization in the Philippines. As perceived, a dagger-like tail of the letter C in the company’s title is pointed at the heart of Mang Juan. This exposes the struggle of an average Filipino worker, the embodiment of the Filipino public or the masa, against the agonizing monopoly and economic control of international corporations, most of which are offering products and services that entice consumers to live life according to “wants”, and not “needs”.

A Coca-Cola Product Review: Coke-aholic Much?

The 1955 Coco-Cola infomercial, “Pearl of the Orient”, showcases Coke both as a valued commodity and as part of the Filipino lifestyle. For decades, Coca-Cola has, and still, continued to reign in the consumers market stunning other companies with their artistic and viewer-friendly commercials. It has also succeeded in introducing Coke to every Filipino family, regarding Coke as a member whose absence would mean a lot of loss. The infomercial also opens the gateway to the Philippines at that time, presenting Filipino people and culture. Image Courtesy: Coca-Cola The product Coke is represented here as Coca-Cola’s colonial effort to assert its influence in Philippine culture and establish business imperialism within the country. Coke production is viewed here as the force which offers employment to a lot of Filipinos, and its continuous stay and utilization of resources, sand, sugar cane and even cheap labor, tell the viewers of the Philippines’s richness in resources w

Revealing the Two Fridas: Frida Kahlo

Painted in 1939 at the time of her divorce with famous muralist Diego Rivera, The Two Fridas is said to be one of the products of the mixed emotions evoked by Mexican nonconformist artist Frida Kahlo during her 47 years of painful living. Frida Kahlo lived in a society which allowed her to aspire to be a listening wife and ideal mother. She used her weak points, her realizations in life, to gather more strength, stand up from every fall and produce one of the most valuable, feminist paintings I have ever seen. After the Mexican Revolution, Mexico stood up for its highly patriarchal system of society, wherein women were viewed inferior to man. They were forced to take the role of subservience, other than the acceptance of being role models to their sons. Respect was less of a concern to deal with since mothers were only able to earn it from their sons, indicating that there narrow possibility of achieving respect when it comes to single women. Other than that, Catholic domi

Grain, Wine and Gods: All about Demeter and Dionysus

In Greek mythology, twelve major gods, or Olympians, stand out among the others. But there are those whom we call lesser gods. One of which, is the goddess of grain and harvest, Demeter, daughter of Cronus and Rhea. Her legend centers on her daughter Persephone, who is stolen by Hades and taken to live in the underworld. Being distressed by Persephone’s disappearance, she loses interest in the harvest, and as a result, there is widespread famine. Dismayed at this situation, Zeus, the ruler of the universe, demands that his brother Hades return Persephone to her mother. Hades agrees, but before he releases the girl, he makes her eat some pomegranate seeds that would force her to return to him for four months each year. When Apollo travels on the Earth, he sees Persephone in the underworld. Each year when her daughter returns, Demeter makes the Earth bloom (miracle of spring). After Persephone’s return to Hades in the fall, winter arrives. Another one is the god of wine, Dionysu

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