Paper Bug

Delotavo’s interesting visual artwork reflects on the negative effects the Coca-Cola Company has brought about to a Third World country, the Philippines. Antipas Delotavo is a social realist who only considers things as they are and whose works reveal much about exploited workers. The painting shows the response of Mang Juan, a typical Filipino worker, to the upsurge of foreign colonialism and the aggressive injection of Western influence. Itak sa Puso ni Mang Juan is a feedback on the negative impacts of globalization or commercialization in the Philippines. As perceived, a dagger-like tail of the letter C in the company’s title is pointed at the heart of Mang Juan. This exposes the struggle of an average Filipino worker, the embodiment of the Filipino public or the masa, against the agonizing monopoly and economic control of international corporations, most of which are offering products and services that entice consumers to live life according to “wants”, and not “needs”. ...