The 1955 Coco-Cola infomercial, “Pearl of the Orient”, showcases Coke both as a valued commodity and as part of the Filipino lifestyle. For decades, Coca-Cola has, and still, continued to reign in the consumers market stunning other companies with their artistic and viewer-friendly commercials. It has also succeeded in introducing Coke to every Filipino family, regarding Coke as a member whose absence would mean a lot of loss. The infomercial also opens the gateway to the Philippines at that time, presenting Filipino people and culture. Image Courtesy: Coca-Cola The product Coke is represented here as Coca-Cola’s colonial effort to assert its influence in Philippine culture and establish business imperialism within the country. Coke production is viewed here as the force which offers employment to a lot of Filipinos, and its continuous stay and utilization of resources, sand, sugar cane and even cheap labor, tell the viewers of the Philippines’s richness in resourc...
There are many suitable places for this bug to develop and grow. I think it has already found one.